AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Belgium: Q2 2025 Performance
Explore the performance of the leading beauty retail apps in Belgium during Q2 2025, with insights on downloads and active user trends.
In the second quarter of 2025, the top beauty retail applications in Belgium demonstrated varied performance on the unified platform, as reported by Sensor Tower.
ICI PARIS XL – Beauty saw its weekly downloads fluctuate throughout the quarter, beginning with approximately 2.7K and peaking at 3.7K in early May. Active users showcased a positive trajectory, starting at 13.4K and reaching 21.7K by the end of June.
Notino: profumi e cosmetici experienced a peak in downloads in early May with 3.2K, followed by a decline to 981 by the quarter's end. Active user numbers remained robust, hovering around 25K to 30K, peaking at 30.3K mid-June.
Parfumerie Douglas maintained a consistent download rate, ranging from 1.4K to 2.2K. Active users demonstrated stability, increasing from 9.4K to just over 10.6K by the end of June.
Rituals Home & Body Cosmetics observed a decline in downloads, starting at 2K and falling to 1.4K by late June. Active users initially rose to 13.1K in April but decreased to 9.9K by the quarter's close.
Finally, Mein dm had a modest download performance, peaking at 540 in mid-April. Active users remained relatively stable, with minor fluctuations around 6K throughout the quarter.
These insights from Sensor Tower highlight the diverse download and user engagement trends among Belgium's top beauty retail apps in Q2 2025. For more detailed analytics, visit Sensor Tower's platform.
